Why Cans?

When we started out as a specialty bean shop, we quickly noticed just how much plastic waste is generated by conventional coffee packaging. Every month, we were buying and selling dozens of single-use, difficult to recycle bags. Those same bags of coffee likely ended up in landfills or incinerators after their contents were brewed.

Instead of adding to the problem, we found that cans offered a unique alternative. They are not only easier to recycle with other aluminum, but they’re sturdy and reusable. That means most of our cans live several lives as storage containers, bookshelf accessories, and cactus pots. Long live the can!

Plus, we incentivize reuse through our refill program in Amsterdam: several of our regular customers come back weekly to refill their cans with fresh-roasted Fucking Strong Coffee, sparing hundreds of plastic bags in the process.